Tuesday, February 25, 2014

First Impressions Count!

"If murder and mayhem were not part of the hiring process, AJ certainly got the raw end of the deal..."

Have you ever read the blurbs on the back of books and wondered who wrote them?   The answer might surprise you!   Established novelists have those whose job is to compose the 'hooks' for them, but most authors write the little gems themselves, present party included.

While this might seem like a shameless exercise in self-promotion - and I'm sure that it is - it also acts as the 'first impression' we experience when meeting someone new face to face.  If we like what we see, we act. The same goes for book jackets; the combination of cleverly worded comments and artwork will make or break the connection.

By the way, the above blurb was written for my book entitled "Murder at the Miramar".  Check it out on Barnes and Noble's website or visit Amazon worldwide for your copy.  And when you read the back of the book, just remember that it's me, Dane McCaslin, saying howdy to a new friend.

Happy reading!











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